The Animal Kingdom Animals

In the animal kingdom there are so many different types of species. Every animal in the animal kingdom are a part of the animalia kingdom. Some of the different species that can be found in the animalia kingdom are insects, birds, echinoderms, and mammal. Out of all these different species that belong to the animalia kingdom they all have many traits and adaptations that are either very similar or very different that the other. Mammals-There are as many as 5000 mammal species in the animal kingdom.Some very important details to know about mammals is that they have some unique qualities and characteristics that differ from other animals in the animal kingdom such as their hair and fur and the fact that mammals birth full babies rather than eggs and the produce milk to feed their offspring. An example of two mammals is deer and cheetahs. Cheetah-There is a rough estimate that there is about 100,000 cheetahs out there. The cheetah is a mammal that can be found in a savannah of in a mild ly open area.The mother land to the cheetah is Africa, but these days they can be found all across the eastern parts such as Iran. There was a time the there was a cheetah were located in more today. The cheetah is a carnivore, meaning they are meant eaters. They main prey that the cheetah hunts is gazelles, wildebeest calves, impalas and smaller hoofed animals. Talking prey, the cheetah does not just hunt prey, but are prey themselves against animal like the lions and hyenas, as well as failing victim to poachers and hunters. A fey factor and strength of the cheetah is its speed, a cheetah can reach ranges up to 70 mph.Whitetail deer- This mammal lives in habitats that have deep woods and grassy brush areas. They are best found in southern Canada and all over the United States. The white tailed deer is said to one of the smallest members in the deer family in North America. They are located in many different parts that range in area from Central America to Bolivia. Some interesting traits that the Whitetail deer has are their scent glands on all four feet, metatarsal glands on all their hind legs, and the tarsal gland on their hind legs.The male deer known as the buck has big long antlers that are pointy and sharp. These are used in mating season for territory and fighting matches. The Female deer known as does. The white tailed deer is a part of the order Artiodactyls family. The white tailed deer are herbivores and eat mostly leaves, twigs, fruits and nuts, grass, corn, alfalfa, and even lichens and other fungi. Both the Cheetah and the deer are both four legged mammals and they both have fur short fur coat. The white tailed deer is herbivores were as the cheetah is a carnivore.Some traits that the impala and white tailed deer have in common are they both have scent glands and the males have horns, females do not. The different characteristics would be that the male white tail sheds its horns. Insects-Mountain pine beetle-The mountain pine beetle is an inse ct that reside in areas like the forests of western North America. The mountain pine beetle is said to be mainly located in the Colorado pine forest. The beetle lives on and eats through wood, and lumber that is found in the forest.Honey Bees- If there is one insect that is most common to everyone, it is the honey bee. The honey bee belongs to the hymenoptera family and is a huge recourse to humans and the natural world we live in. Bees refine and concentrate nectar to produce honey. Bees are known as social insects and live in hives. Each bee hive can contain anywhere from 20,000 to 80,000 bees. The bees work together in strong structured social order, giving them the name, the social insect. These social groups are referred to as castes. There are three castes which are the queens, drones, and workers.Another very important role that bees play is pollination. As pollen sticks to the bee it rubs off as it makes it way from flower to flower know as pollination. Although the beetle a nd the honey bee are two separate insects they have many characteristics in common. Both the beetle and the honey bee have wing and can fly, and most all honey bees as well as beetles are similar in size, shape and color. Although they are similar in many ways they are also very different. The roles these two insects play in our natural would could not be more different.Birds- Some characteristics that most all birds share is there feathers, ability to fly, they have no teeth, have two limbs and lay eggs. Adelie penguins- A penguin is a very unique kind of bird in the bird family. Penguins live in colonies. The Adelie penguin can be found primarily in Antarctica in the cold ice oceans or along the freezing shores. An Adelie penguin’s diet consists of shrimp-like krill, fish and squid. They get they prey by diving below the surface of the waters. A Adelie penguin can dive as far as 575 feet (175 meters) to hunt for its prey.The Adelie penguin nest on land and are also very goo d swimmers. Andean condors- another very unique bird is the Andean condors. The Andean condor is a very large bird with a Body of, 4 ft (1. 2 m); wingspan, up to 10. 5 ft. It is one of the world’s largest birds that have the ability to fly. They weigh about 33lbs and has the largest wingspan of any other bird in the world. The Andean condor is known to hibernate near oceans, mountains and near deserts. They feed on carcasses of large wild or domestic animals. These birds are considered to be a very endangered species.

Of Mice and Men Novel Essay

The novel was set in California in 1937, on a barley farm. The book is about 2 guys named George and Lennie. They are 2 friends who travels around together going from workplace to work place, earning there keep. To achieve a dream a dream of owning there own piece of land to do whatever they want. There are alot of characters that are lonely in this novel. Candy is one, he is the oldest worker on the farm, and with being a pensioner he is also disabled, but not bye mental, but only has one hand. I think this is why people on the ranch don’t really want to know him. He’s old and one-handed. Krook’s is another lonely individual on the ranch, he’s also one of a kind in the book. He’s the only black person there. Back then it was extremely common for there to be racism, so the fact that a negro was on the ranch made it incredibly hard for him. Curley’s wife is another example of one of a kind on the ranch, she is the only woman on the ranch. Her husband curly is full of himself, and is always looking for a fight. So in order to speak to Curley’s wife, is just asking for trouble. This doesn’t help her, because at first people just think she’s a slapper whose trying to get the guys at the ranch in trouble. but she really cant help feeling lonely and wanting a conversation with a human being now and then. Feisty Curly is very strict over her and almost has her imprisoned. A way Steinbeck has done this is because you don’t even know her name. the fact that no one wants to get to know her, or just the fact she is kept away from society we don’t even know her name. George and Lennie are two guys who are travelling around together, working around wherever they can to earn some money. George is the smaller of the two but the one with the brains. Lennie on the other hand is a big strong lump. The classic type of couple to go travelling around. Lennie isn’t just all brute force, he is actually very affectionate he likes soft animals that he can pet. He doesn’t quite understand his own power, as you will find out later. George takes care of Lennie through there travels, because Lennie wouldn’t survive by himself. Even though Lennie is a burden on George, he doesn’t just leave Lennie because he knows that he’d be nothing without him. Lennie does respect George though like an older brother or parent, he will listen to everything George says and do it. But everyone else he couldn’t give a damn! After a discussion Lennie and George were having about there dream place, George announces to Lennie he knows somewhere like they’ve always talked about. Candy over hears as he is still in the room. Now Candy is an old swamper, who spends his time sweeping. He doesn’t want to live the rest of his life like this. He interrupts there conversation, to give George a proposition of helping them out with the land. He offered a huge sum of money towards it. Maybe he was also buying himself into a relationship. He also offers to cook clean and other various chores around the place. After he offers the money they can’t resist the offer or there dream would stay a dream forever. But I think they knew they could trust Candy as he hasn’t got anything to live for or in any way betray the two. Crooks is the only nigger in this story. I think Steinbeck gave a sense that even if you didn’t read the description of crooks you would know he was different somehow. He isn’t allowed to play cards with the other guys in the bunkhouse, he’s not even aloud in the bunkhouse. He has his own room out in the stables, its kind off like they’ve just said, now he’s out with the other animals. Just because he is a different colour, they just look down on him, like he is an animal. This shows the extent of the racism. But in one way this is the one thing, crook is aloud to have, that is his own personal space. I think the others respect this as they know if they want to come in, then they need his permission first. He is very sour towards white people, as what they have pout him and his family through for generations. So he is very bitter against racists, and white people in general. When Lennie is in the barn, after his pup died, via the over petting from Lennie. Curly’s wife enters the scene. They sit and talk, at first Lennie wants to obey George’s orders, but she convinces him to settle down. I think Steinbeck made this scene more than just to put an end to Curly’s wife. I think its also to bring the two most lonely people on the ranch together. All the men are outside horseshoeing, apart from Lennie. And Curly’s wife just expelled from everyone as per usual. So after talking, they seem to have made ‘friends’. When lennie talks about his love of animals and soft things, she says he can touch her hair, because its soft. But now after Lennie touches her hair it has flipped the story right round to the beginning. Lennie not understanding the delicate female emotions. After stroking her hair for abit, she asks him to stop. But Lennie can’t resist, and just has to keep stroking her. After this she thinks she’s being attacked or assaulted. She gets very panicky, and starts screaming. This gets George very confused and scared. In shock he pleas for her to stop, with his hands around her mouth. This just gets her even more scared and she keeps going. Lennie not knowing what to do, gets angry that she’s not listening to him and violently shakes her. Resulting in her breaking her neck. After he realises what he’s done. He remembers what George told him, and run’s away to the riverside where he was told to go if he caused trouble. Now after everyone had found out Curley’s wife was dead George and curly knew there dream was shattered. There’s nothing they could do to save Lennie from a fait ending only with death. Candy seems very thoughtless and selfish, when he asks George â€Å"George can we still do it?† But I think hes just trying to keep his dream alive for a little more. He really needed an outlet from the life he is leading at this time. George must have been quite offended, especially how close he was to Lennie. But they both must have been annoyed. They’ve both just had there dream shattered in a moment. I think Candy wanted to keep it alive just for a little longer.

Best Way of Spending Holidays

Best way of spending holidays. In my views camping is the best way of spending holidays. It is hard to argue with fact that camping is one of the most popular recreational activity in the world. Whether it involves families, friends, couples or youths, everyone just enjoys a good camping outdoors. Connecting with nature is definitely considered to be one of the most fun ways to invest a vacation. Why invest your vacation in expensive hotels when you can also enjoy your time with your own companions outdoors where it’s closer to mother nature.Camping appeals to the inner subconscious of us human’s desire to interact with nature. The wilderness, trees and shrubs, plants, wildlife, fresh air, humans in general discover all of the over pleasant. There are numerous reasons why camping is extremely popular. It is due to the many benefits and benefits that camping brings. Outside camping is a recommended way to spend period together with people who are dearest to you. Whether it is with your family or even special someone, the occasions that you will be spending together outdoors will surely give all of you memories that you may all never forget. There are times that we always as well preoccupied with something may it be work or school, so we don’t get to spend time with our loved one as much as you want to. So you want to really make it up to them? Outdoor camping is the ideal answer in this kind of situation. Why? If you are camping, you will have no access to computers, cell phones or a television therefore it just your group and mother nature. So which means no more distractions and also you got each other’s single(a) attention. Camping is also a great way to relieve your stress.If you’re working long hours and therefore are always tired then it’s highly likely that you are stressed out. Relieve your stress threshold by bonding with mother nature. Instead of breathing the usual polluted air of the town, by camping outdoors you will get to breathe cool as well as fresh air. And instead of filing an endless quantity of paperwork or being in front of the computer the whole day, you get to enjoy activities like outdoor bbq, fishing, swimming and other fun activities that might take your mind off work. Camping will surely have a positive effect on your stressed mind and the body.

Analysis of a historic document, using a what, when,where, who why Essay

Analysis of a historic document, using a what, when,where, who why approach - Essay Example To illustrate how this approach functions to reveal a great deal of information about a document and/or a period, these five questions will be applied to a historical document, identified merely as an emigrant letter. The document presented is a pseudo-private document sent from an emigrant to the people he left back home. This can be determined as the letter is at first addressed to an individual â€Å"Dear Sir†, but immediately the letter is expanded to include anyone else who might be hungry for news of those who left their mother country for adventure and fortune in a new land. In addition, the writer indicates he is â€Å"very glad to hear that you are all in the injoyment (sic) of of (sic) good health when it left†1 indicating that he is writing to more than one person, but he also mentions personal issues such as his joy to hear â€Å"that my old parents were still alive but I am very sure they must be very frail indeed at their stage of life.†2 The letter continues to detail the business of the various individuals who are a part of their colony or settlement who might be known to those back home, again reaching out to touch more than simply the individual to whom the letter is addressed as it is clear that others back home will be eager for news. At the same time, the author provides detailed personal information about his own fortunes in the new land, which suggests to many in the modern age a greater degree of privacy than a community letter might provide. Thus, while it is a private communication, it nevertheless is recognized by the author that it will probably become public property upon its arrival as friends and family glean it for news of their loved ones. The document is dated as being written on August 23, 1862.3 It seems clear from its contents that this is a time during which families from England and Ireland were moving to

Does corporate Social Responsibility influence consumers behaviors Essay

Does corporate Social Responsibility influence consumers behaviors - Essay Example According to Philip L. Cochran and Robert A, if CSR tend to be negatively correlated with financial performance of firms, managers should be paying more attention to this area. On the other hand, a positive relationship indicates the CSR principles of the firm are good for company. In addition, the social responsibilities can help companies improve the brand image and enhance the reputation, and attract more employees and potential business partner (Tsoutsoura, 2004). They are finally creating more value of the firm. Some recent article also exam CSR as having positive relationship with consumers’ behaviour. The study of Rahim, Jalaludin and Tajuddin (2011) indicates that all of the CSR components (economic, legal, ethical, philanthropic) have a significant relationship with consumers' buying behaviour in Malaysia. Problem Statement The 2009 report, dubbed ‘Green to the Core’ published by Consumer Focus (soon to be a victim of the cuts), rated the UK’s top nine supermarkets on how well they inform consumers about sustainability issues and help them to make more sustainable choices; both through provision of products and information. In this report, Sainsbury’s and M&S were ranked A. (Ethical consumers 2011). Many studies have been done in CSR regarding consumer purchasing decisions in countries. However, not many studies have been conducted in organizations, such as food retailers. CSR activities should enhance a corporation's image. According to Lafferty, Barbara and Ronald (1999), a positive corporate image is positively correlated to purchase intention and also helps consumers to differentiate between companies and their product or service offerings. Therefore, loyalty and commitment from customers are likely to increase if companies act responsibly and accountably in terms of their social and environmental impact (Brown & Dacin, 1997; Pirsch, Gupta, & Grau, 2007). Ethical consumers 2011 shows Corporate Social Responsibility Scores (see the table above) of the 8 main food retailers in UK. The research was divided into seven main area: animal welfare, climate change, health, toxics, waste, water and worker’s right. Co-op was the leading retailer on CSR with 56 %, and following is M&S (39%) and Sainsbury’s (29%) (Ethical consumers 2011). Aims and Objective The aim of the current study is to use M&S as a case to analyse the consumers’ behavior on CSR. Marks and Spencer plc (also known as M&S) is a UK based retailer and it is mainly committed to the selling of high quality food products, stylish clothing and home products. It was set up in 1884 by Michael Marks and Thomas Spencer in Leeds. Today, over 78,000 employees are hired by M&S PLC in the UK and abroad, and M&S has 731 branch UK stores and 387 stores across 43 areas around the world. According to the Annual Report of M&S (2012), there are 21 million people visiting the indoor stores every week. M&S is listed at the London STOCK Exchange and joined FTSE 100 index. Based on Interbrand 2012 Best Retail Brands Report, Marks & Spencer as the second most valuable retail brand in the UK and its brand value increased by 3% to. $6,256m (Perella, 2012). Significance of the Study M&S aims to become the world’s most sustainable retailer. Plan A is an environmental and ethical programme launched by M&S in January 2007 and set out 138 commitments in 2012. Plan B focus on climate change, reduce waste, use sustainable raw materials, trade ethically and help customers to

Consumer Involvement in New Product Development Essay - 1

Consumer Involvement in New Product Development - Essay Example The paper tells that in the development of new products, customers participate to give new ideas to help create the products through communication. The process referred to as co-creation, employed by the developers, is important in the new product development sector. In this case, customers may come up with new goods or services or simply try to improve on what is already circulating in the market to fulfill their needs. These ideas shared by customers reach the intended producer through different avenues like the company website or through social media. Co-creation used this way is a symbiotic relationship in which the customers and the firms collude and make a product where the customer will enjoy interacting with the product and the producer will meet the customer’s needs. Producers nowadays use this mode of collaboration as a way to reduce time in the production process and ease their thinking and the uncertainty that comes with the new product, questioning whether the pro duct fits the market and carrying out surveys for gauging where most customers lie, either in favor or out of favor. The scope of co-creation is the extent to which an organization decides to involve the consumer in the development stages up to the post-launch stage. Threadless.com is a T-shirt manufacturing company high on the scope and they depend on co-creation for manufacturing their products. The consumers submit T-shirt designs online and the company employees and visitors to the site vote. The designer who wins gets a monetary compensation and retains the rights to the design. The co-creation process does not end there, but after launching the product. In the end, it serves as a marketing strategy.

Global marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

Global marketing - Essay Example Every foreign market or country will exhibit certain unique political, social and economic conditions, along with different clients’ base, competitors, prospective employees, etc, etc. These distinct aspects will give rise to many opportunities as well as challenges, which many aid as well as block the firms’ success. These distinct aspects will be visible in many countries including the Asian country of India and thus, those aspects could act as an advantage as well as a challenge for the organisations entering it particularly Telstra, who is planning to enter it with optimum marketing strategies. Among the many departments, which constitute an organization, the marketing department’s role is omnipresent and crucial, as it can only boost an organization through various strategies. With every organization wanting to expand their reach and make an imprint in various markets, there will be optimum opportunities for it, to start that expansion drive. So, when the organization has enough opportunities, it can set targets and formulate various strategies to achieve those targets and thereby beat off the competitors. Every organization’s survival and success in the light of stiff competition hinges on the success of its main or flagship product. It is the ‘key’ that opens the door of success or profit. For an organization to survive in a competitive market, and to increase its profits in an optimum manner, its products have to be marketed optimally. The marketing department had to put in an extra effort to formulate strategies to reach the customer’ s minds. So, this paper will discuss the marketing strategies, Australian company Telstra should implement in India, if it wants Telstra mobile phones or handsets to have a successful launch. Telstra, telecommunications and media company, was formerly under the control of

Network Security Assignment Example | Topics and Well Written Essays - 2000 words

Network Security - Assignment Example Information security entails the adoption of specific measures that are supposed to prevent the unauthorized access, manipulation, use or the denial of access to any data, information, or capabilities that will ensure confidentiality (Douligeris and Serpanos, 2007). All these measures should be implemented to ensure the security of all the resources within the organization. Organizations nowadays have greatly relied on the various network technologies that ensure efficient data communications between different departments, at the same time ensuring that communication channels are secure. The expansion of an organization results into more resources being acquired in terms of new computers, printers, telephones, communication channels, hardwares and software’s and also the adoption of sophisticated network architectures. This results into an increased concern for information security within the organization to ensure that only the authorized personnel access the resources. Quest ion 1. The question describes the main security issues, the principles of public key encryption, and the role of certification authority as follows: Security issues facing the expansion of the organization Expansion of the organization will result into a rise in the demand of various resources. More hardware and software will be acquired, more people will be employed, and the network architecture to be used and various protocols will change to meet the organizational needs. Various security issues will arise; in physical security, all the tangible assets within the organization such as computers (both personal and laptops), network printers, telephones, storage media, people, network cables, and servers will face a security threat. Indeed, each of the organizations assets faces a security threat from within (internal) and from outside the organization (external). Security issues that will arise from within the organization (internal attacks) include access attacks such as eavesdropp ing (listening to a conversation that one is not part of) by fellow employees or through wireless networks, and snooping (looking through information files). Others include interception of transit information, unauthorized access to computers by employees, computer attacks by viruses, worms, Trojans, internal hackers and theft of hardware from within the organization (Maiwald, 2003). External attacks include hackers and cyber terrorists, and malware. The organization needs to address the measures that will be used to ensure security of both information, physical hardware, internal and external attacks are checked. Internal threats from employees are both intentional and accidental, where an employee can eavesdrop on another employee, hence gaining access to some information during conversation. In addition, employees can forge passwords of their colleagues and hence gain access to their computers, use, modify, and transfer information to other unauthorized members outside the organi zation. Moreover, employees may bring external or foreign insecure hardware into the organization, resulting into virus infection and transmission. Lastly, employees could steal portable small size hardwares from the organization. Information and communication within the organization will be affected in one way or another. There might be lots of network traffic caused by attacks on

The cemetery of new century Research Paper Example | Topics and Well Written Essays - 2500 words

The cemetery of new century - Research Paper Example The places where these deceased are permanently homed and commemorated are therefore a kind of fusion between life and the afterlife. It is a place where the living can incorporate the sense of the dead into their lives, and the same for the inverse. Yet we find that cemeteries and crematoriums and other burial areas all have a sombre tone about them and a sort of morbidity. Even though we aim to incorporate them into our lives, we find that they are often in isolated locations, away from the hustle of life, and if they are in a centralized location, life tends to move away from it instead, driven by the grim aura surrounding it. But as time is progressing, perhaps so should this inconsistency. There is no reason why cemeteries should be away from modern life and society, and why they should be an area of grimness. Cemeteries can maintain their solitude and sanctity but in a way where they are integrated with our current lives and living areas, and that, in my view, is what the cemet ery of the new century. But first, it is important to recognize why there needs to be a shift in the ideology behind a cemetery in a first place. The most basic and traditional type of cemetery is what is commonly known as a monumental cemetery. This is perhaps the most popular sort of burial ground in the west (Curl, 1980). In a monumental cemetery, graves are covered either by concrete, marble or granite, and distinctly marked by a headstone or monument. Individual graves can be surrounded by a boundary wall or a fence, as can be grouped graves belonging to family members. Because monumental ceremonies host graves from a variety of families and people, there generally isn't a common caretaker to personally care for individual graves. Cemetery authorities are responsible for the maintenance of the general graveyard, and may therefore trim or mow the grass between graves, or perform maintenance work the common boundary of the cemetery, there operations are often labor-intensive and without a personal caretaker, may cause the cemetery to go into slight decline. Monumental cemetery caretakers often face criticism over this as it is these reasons which give monumental cemeteries a traditionally sombre look. Furthermore, as the caretakers are not responsible for the maintenance of the headstones found on each grave, they too may become damaged over the years, and without maintenance may lead to the sombre and grim look of the cemetery. Lawn cemeteries are similar to monumental cemeteries but the difference being that instead of headstones, commemorative plates or plaques set in grass are used to denote individual graves. Graves too are on ground level and simply covered in grass. Most graves are therefore not customized and tend to follow the standard pattern set by each cemetery. Lawn cemeteries seemed easier to maintain, and generally are so too, but families placing flowers and other objects on graves tend to clutter the cemeteries. Another problem with lawn ce meteries is that over time grass may grow over the plaques covering the graves. Memorial parks are similar to lawn cemeteries except that the plaques on the grave are generally completely uniform and often the graves all have a certain common form of death, such as all being casualties of a war perhaps. Natural

Market Segmentation, and Product Positioning Essay Example for Free

Market Segmentation, and Product Positioning Essay For the purpose of this assignment, I am assuming myself as the owner of a plastic molded toy company in United States that manufacturers, and distributes plastic molded toys through retailers across the country and around the world. The company is capitalizing on the strong growth in the children’s toys segment and planning to expand in an aggressive manner throughout the nation. The company offers unique, world class and high quality toys which appeal to children of all ages and nationalities around the world. The operations of the manufacturing plant have commenced and the quality of toys produced by my company is comparable with or even better than those produced by the top toy companies in the country. Mission Statement The mission statement of my company is â€Å"to bring fun and happiness to every child in the world†. The mission statement focuses on three points. First it says that the company has the objective of brining fun and happiness. Second, the company is focused on children. Third the company wants to become a global company to bring fun and happiness to every child in the world. The emphasis is on international growth and expansion. Foreign Market for My Product and Service One foreign market for the toys of my country is France. France is already importing toys from the USA. There is a large market for safe and trendy plastic molded toys, and the toys made by my company comply with the requirements of the EU Toy Directive. The tie up with the French distributor is the first step in globalization. Later my company will set up sales offices in different parts of the world. Later it will open branches and also set up manufacturing operations in several parts of the world. Marketing Plan The marketing plan for my company is to sell three million plastic molded toys during the first year of operation and generate sales revenues of $45 million during the first year. This target is based on the manufacturing capacity of my company and the expected sales figures from distributors. Product: The toys will be made from the finest quality plastic and use high quality additives imported from Germany. The toys will comply with the requirements of the U.S. Consumer Product Safety Improvement Act (CPSIA). The toys will reflect the latest trends in toys. Price: The price range of toys will range between $11 and $32. The average price of toys will be $15. Place: The distribution of toys will be done by six national toy distributors. The toys will be available in at least 230 toy stores all over the US. In addition, the toys will be available on at least five websites that sell toys. In addition, one distributor will be appointed in France who will market my toys in France. Promotion: The toys will be advertised on internet banners, websites that sell toys, and social media sites frequented by children. There will also be search engine advertising and advertising on mobile phones. Personal selling will be done by company sales persons in selected twenty stores selling toys. In addition, company sales persons will also interact with distributors to ensure that distributors sell the toys through a large number of consumers. Potential Audiences The potential audiences for my marketing plan are children between the age of 3 and 12 in the US. These children require toys that are safe, attractive, and long lasting. Further, children also love to buy toys that reflect the latest trends. This may mean characters from the latest movies, comic books, or computer games. The needs of the target audience are fun, laughter, and light entertainment. Market Segment The market segment for this product is children between the age of 3 and 12 years in the United States. Dolls will be targeted at girls, video game characters will be targeted at boys, and comic book characters will be targeted at children between 8 and 12. The rationale for this segment is that molded plastic toys in general are preferred by children between the ages of 3 and 12 years. Girls prefer to play with dolls. Boys are interested in video game characters. Finally, comic book and comic strips are targeted  at children between 8 and 12 as these children read comics and comic strips; the toys based on comic characters should be targeted at this segment. Target Market The target market will be children between the ages of 3 and 12 who are located in the six states where the distributors are located. The 230 retailers where the toys are sold are also located in the same states where the six distributors are located. The rationale for this target market is that our company has distribution and retailing access only to those states. SWOT Analysis Strengths: The strengths of my company are excellent quality products. My company is financially strong. The products made by my company are compliant with U.S. Consumer Product Safety Improvement Act (CPSIA), and EU Toy Directive. In addition, my company has distribution access to six states in the US. The agreements with six distributors ensure that my company’s products have a comfortable market. Weaknesses: The internet based sales are low. There are no sales of molded toys in other parts of the country. Retailers in other states do not stock our toys. Our company does not have well-known brand recognition. Even though my company has appointed a distributor in France the sales in France are low. Opportunities: My Company has opportunities if it appoints more distributors in the USA. Further, there is land available next to our existing facilities. If our company purchases the land the production of molded toys will increase three times. The larger volume of production at one location will enable my company to realize economies of scale. If my company appoints more distributors in Europe, the sales of my company will increase. Threats: There is strong competition in the molded plastic toys market. Not only top toy makers but even small entrepreneurs make molded plastic toys. The economic downturn leading to low disposable incomes is also a threat to toy sales. Changes in trends during the peak seasons can render large stocks unsalable and can lead to losses. Market Position The market positioning for the plastic molded toys made by my company is moderate in prices but high in quality. The plastic molded toys made by my  company will be safer than, and better in quality than the products of Hasbro, Lego, and Tiger. The rationale for this strategy is that the objective of my company is to persuade more distributors to carry our toys. When the quality of our toys is compared to those of top brands in the market, distributors agree to carry our brand. 5 Cs Strategic Marketing Analysis We carry out the 5 Cs strategic marketing analysis of my company in the following manner: Customers: The customers are children between the age of 3 and 12. In several cases the purchase decisions are made by the parents. Children want plastic molded toys that bring them fun, joy, and happiness. Company: My Company can fulfill the needs of children who want to buy plastic molded toys. My company keeps a close watch on market trends and the changing requirements of children. My company can change its production at short notice and make exactly those plastic molded toys that the children demand. Competition: Small plastic molded toy makers compete on price. They make and sell toys cheap. On the other hand each of the top toys making companies makes plastic molded toys. Companies such as Mattel, Hasbro, Bandai, Lego, Playmates Toys, and Tiger each compete in the plastic molded toys segment. Collaborator: The collaborators of my company are the six distributors plus the distributor in France. The suppliers of plastic pellets are also our collaborators. The suppliers enable our company to use the highest quality of raw materials and make plastic molded toys of the highest quality. Context: The context is that plastic molded toys are being imported at low prices. Barriers to trade have been removed because of WTO. The economy is recovering but the recovery is still slow. The society approves plastic molded toys but looks down on children who play with plastic molded toys instead of electronic or computer games. The technology is coming up with improved computer games and internet based games. References: Bell Melissa J. How to Make Molds for Plastic Toys (2013), retrieved on 23 October 2013 from: http://www.ehow.com/how_5426610_make-molds-plastic-toys.html Daily Motion, Making Magazine, Simple Molding and Casting for Toy Duplication (2013) retrieved on 23 October 2013 from: http://www.dailymotion.com/video/xgjgfq_simple-molding-and-casting-for-toy-duplication_school Youtube, Moulding Process for plastic toys in China by ODM Pro (2013), retrieved on 23 October 2013 from: http://www.youtube.com/watch?v=NZh7VfxBmcw

Treatment of the Kurds by Saddam Hussein: History

Treatment of the Kurds by Saddam Hussein: History 1. Background Saddam Hussein was the President of Iraq for nearly a quarter of a century, from 1979 to 2003. The United States invaded Iraq in 2003 and deposed Saddam Hussein after defeating his military forces in a bloody and expensive war. The former dictator is currently in captivity and facing charges of war crimes and crimes against humanity. The country is still under the occupation of the USA and its allies and is going through very difficult times, a period of violence, political turmoil and economic deprivation. Iraq has undergone intense political turmoil, debilitating and prolonged wars, economic deprivation and internecine strife for nearly three decades. The country has an overwhelmingly Arabic Muslim population, who belong to two religious sects, the Shias and the Sunnis. In addition to these two groups, the Kurdish people, who are Shias by faith, but not Arabs, inhabit the north of the country. The Kurds have been in constant conflict with Saddam’s Ba’athist government for many years over religious and political issues. There have been numerous allegations of violent and extensive persecution of the Kurds, including the use of chemical weapons and nerve gas, by government forces. Thousands of Kurds have supposedly been killed and buried in mass graves by the army during Saddam Hussein’s regime; the atrocities against Kurds is one of the main crimes against humanity for which he is facing trial. The focus of the dissertation specified to the researcher, as part of academic course requirement, is to investigate and analyse the factors responsible for the treatment of the Kurdish population by the Iraqi regime under Saddam Hussein. It is a topic of immense social and political significance and a properly thought out and well conducted research assignment might well provide a fresh perspective on the issue and be of help to social scientists and academia. 2. Definition of Research Issues The successful conduct of this research assignment and the preparation of the dissertation will be influenced by a proper appreciation and handling of the different issues needed for carrying out relevant and ethical social research. The topic under investigation is evocative and contemporaneous. It is difficult for involved people and external observers to be impartial and objective about the issue, considering the enormous amount of material generated by media and other observers. Saddam Hussein, after years of dictatorial rule, appears to be a man condemned by popular perception, his statements in court considered to be no more than the ranting of a cornered and beaten megalomaniac. A perusal of recent media reports in the western press show him in the worst possible light and very little appears on the positive sides of his character or his regime. The website â€Å"Saddam Hussein’s Philanthropy of Terror† (2004) and many similar ones refer to him as â€Å"The Butcher of Baghdad†, (Murdock, 2004) among other pejoratives. Saddam Hussein has had an extraordinarily long term as President of Iraq. The western media and the US government, especially during the term of Ronald Reagan, have supported him in his war against Iran after the deposition of the Shah. His conflict with the west commenced with his attack on Kuwait 1990 and ended with his defeat and deposition in 2003. It is of immense importance to thus define the various issues of the research assignment. These will need to deal with the political and religious affiliation of Saddam Hussein and the Ba’athist regime, the religious, political and social differences between the Iraqi regime and the Kurds, the nature of the atrocities carried out on the Kurds and the reasons for these atrocities. The research issues, framed as questions can thus be as detailed below: What were the political and religious affiliations of Saddam Hussein and the Ba’athist Party? What were the religious, social and political differences between the Iraqi regime and the Kurds of Iraq? What was the nature of atrocities carried out by the Iraqi regime on the Kurds? What were the reasons for the carrying out of these atrocities? A specific articulation of the issues will thus enable the researcher to focus on the core issues involved in the dissertation, conduct the investigation and gather evidence accordingly. Social research involved the interaction between ideas and evidence. Ideas help social researchers make sense of evidence, and researchers use evidence to extend, revise and test ideas.(Ragin, 1994) 3. Research Methodology The research methodology to be used for particular assignments depends, to a great deal on the inclination and affinity of the researche for particular techniques available within the broad framework of rules followed for social research assignments. The importance of secondary research is essential for an assignment with such a broad canvas, encompassing, inter alia, social mores, religion and politics, dominant and inferior groups, repression and atrocities. A number of books, texts, journals and magazines on Saddam Hussein, Iraq and the Kurdish issue are available in hard and electronic format, many of which are listed in the bibliography. It will be essential to peruse these texts, in reference with the research issues to arrive at findings generated from information available in secondary sources. The appropriate research methodology for the purpose of this assignment needs to take care of the discussed facts and be tailored accordingly. An article on â€Å"Integrating Quantitative and Qualitative Methods in Social Research† by Nedra Kline Weinrich, first published in 1996 details a methodology, wherein a balanced and well thought out mix of quantitative and qualitative research techniques could well be the most appropriate methodology for conducting this assignment An examination of the quantitative and qualitative paradigms will help to identify their strengths and weaknesses and how their divergent approaches can complement each other. In most cases, researchers fall into one of the two camps, either relying exclusively upon objective survey questionnaires and statistical analyses and eschewing warm and fuzzy qualitative methods, or using only qualitative methodologies, rejecting the quantitative approach as decontextualizing human behaviour. However, it is widely accepted that each approach has positive attributes and that combining different methods, if handled properly, can result in the best of both techniques. (Weinrich, 1996) Research techniques used for quantitative analysis aim to achieve objective results and eschew subjective interpretation. The respondents are generally selected through random sampling in a statistical manner aimed at achieving a response from the selected sample, which will be representative of the total population. Qualitative research methods are vastly different and concentrate on working with smaller groups known as focus groups. These focus groups are selected with great care but later subjected to intensive questioning and interviewing by trained researchers who are very well versed in qualitative techniques. It is the job of these researchers to ensure that their respondents are able to provide them with subjective and interpretative data, which would have never come out with quantitative techniques. There are however some techniques wherein it is possible to integrate qualitative and quantitative methods in research. In the first approach, qualitative methods contribute to the development of quantitative instruments, such as the use of focus groups in questionnaire construction. The second model consists of a primarily quantitative study that uses qualitative results to help interpret or explain the quantitative findings. In the third approach, quantitative results help interpret predominantly qualitative findings, as when focus group participants are asked to fill out survey questionnaires at the session. In the fourth model, the two methodologies are used equally, in parallel to cross-validate, and build upon each others results. †¦ may operate under one or more of these models; the approaches are not mutually exclusive. (Weinreich, 1996) It is felt that integrating quantitative and qualitative research methods will lend depth and clarity to this research assignment. Using multiple approaches can be time-consuming, labour-intensive and expensive, but also possibly the most productive. In addition to obtaining information from primary sources like official websites and journals, the researcher also proposes to carry out a detailed questionnaire based survey of 20 Iraqis for obtaining primary information on the key issues. The respondents can be sourced with the help of the Iraqi embassy. It is anticipated that there will not be much difficulty in obtaining agreeable respondents once the purpose of the study and the research credentials are clarified. As the sample population is not very large the questionnaires will have to focus on the research issues and on obtaining a qualitative response. This could be done either by framing 20 open ended questions focusing on research issues or by using 20 questions with multiple choice answers. Multiple choice questions will allow respondents to chose their response from a set of answers and be useful in preparing a tabulated response. The researcher is in favour of using a range of leading open ended questions but will have to use excellent interviewing skills, either personal or outsourced to get authentic responses. The code of ethics will be followed strictly both during the framing of the questionnaire and the conduct of the interviews. The right of the respondents to privacy and confidentiality will be strictly observed as well as their wish to answer questions. The findings of the primary research and the findings obtained from a study of the secondary literature will need to be matched and cross tallied for support or contradiction to arrive at logical supported findings and thence to conclusions. 4. Limitations of Study A number of constraints could arise during the course of the dissertation that could in some ways affect its final quality. The researcher has already started reading the data available from secondary sources and does not anticipate any problems to arise from unavailability of secondary data. However the possibility of missing out on some important information due to lack of time or knowledge does exist. The researcher proposes to interview 20 people to obtain responses on issues relevant to the matter under investigation. This is still a grey area as no respondents have been finalised yet but the researcher does not anticipate much difficulty in obtaining these responses. The subject proposed for investigation has multiple has multiple perspectives, evidenced by the large number of theories. The study will require time and perspicacity for a proper and acceptable result. The researcher proposes to make sincere efforts to examine the issue from different perspectives. The availability of more time would have possibly thrown up more data and a larger primary information sample leading to more accurate data for analysis and solutions. Bibliography Crano, W. D., Brewer, M. B. 2002. Principles and Methods of Social Research. Mahwah, NJ: Lawrence Erlbaum Associates. Kazemzadeh, M. 1998. Thinking the Unthinkable: Solving the Problem of Saddam Hussein for Good. Middle East Policy, 1(1), 73-86. Kelsay, J. 1993. Islam and War: A Study in Comparative Ethics (1st ed.). Louisville, KY: Westminster/John Knox Press. Retrieved October 25, 2006, from Questia database: http://www.questia.com/PM.qst?a=od=26085894 Murdock, D, 2004, â€Å"Saddam Hussein’s Philanthropy of Terror† Retrieved October 23, 2006 from www.husseinandterror.com Palys, T., Lowman, J. 2001. Social Research with Eyes Wide Shut: The Limited Confidentiality Dilemma. Canadian Journal of Criminology, 43(2), 255. Retrieved October 25, 2006, from Questia database: http://www.questia.com/PM.qst?a=od=5001041487 Ragin, C, 1994, Constructing Social Research, Pine Forge Pr, ISBN: 0803990219 Rezun, M. 1992. Saddam Husseins Gulf Wars: Ambivalent Stakes in the Middle East. Westport, CT: Praeger. Retrieved October 25, 2006, from Questia database: http://www.questia.com/PM.qst?a=od=107022508 Simons, G. 1996. Iraq From Sumer to Saddam (Second ed.). Basingstoke: Macmillan. Retrieved October 25, 2006, from Questia database: http://www.questia.com/PM.qst?a=od=97576434 Zinger, I., Wichmann, C., Gendreau, P. 2001. Legal and Ethical Obligations in Social Research: The Limited Confidentiality Requirement. Canadian Journal of Criminology, 43(2), 269. Weinrich, N.K., 1996 Integrating Qualitative and Quantitative Methods in Social Marketing Research, Social-Marketing.com, Retrieved October 21, 2006 from www.social-marketing.com/research.html

Sexual Harassment in the Workplace Essay -- Sexual Harassment in the Wo

Obviously, it is a very natural thing for men and women to be attracted to each other in sexual ways. Men, more than women, have been historically known to be far more aggressive in their advances toward women sexually and it varies from each woman as to how these aggressive advances make them feel. Advances such as whistling, bottom pinching and glaring are the types of things some men do to women in an attempt to show they are sexually attracted to them. These types of advances can be attempted just about anywhere; the beach, the mall, in night clubs, walking down the street, or even in their place of employment. Where should the line be drawn as to where these advancements are appropriate and what can a woman do to protect herself from feeling uncomfortable while trying to make a living? Women experiencing this type of treatment is a real problem in the workplace today and has been for many years. It has become to be known as sexual harassment and was given a widely used definition by Michael Rubenstein as 'unwanted conduct of a sexual nature or conduct based on sex which is offensive to the recipient'(Collier 3). However, the term often has a very unclear definition in the legal since. Harassment is only harassment if it is felt to be so by the recipient(3). With that said, there is a very large range as to what could be felt as sexual harassment and that creates a great concern for men in the workplace and a need to be extremely careful as to what is said, the way you look, as well as what and where fellow employees are touched. A small, innocent touch on the shoulder could be seen as harassment just as a crude sexual pinch on the bottom by some women. Because of that, sexual harassment, rightfully so, is appro... ...others and I think that new and improved programs should always be implemented because many people find ways around the system. In order to learn more about sexual harassment and prevent fraud, detailed reports should continue to be kept for every case filed and each one should be investigated thoroughly. There are some women who will file false sexual harassment charges against someone for personal reasons. If this does happen, the male usually never comes out on the good end and the women remains employed at the company. Complete investigations will attempt this from happening and will assure that justice be kept in the workforce as well. Again, sexual harassment is always going to be a part of our world, but the companies that research and address the problem properly will remain on top while those who ignore it will loose more than they can imagine.

Double Standard in Daniel Defoes Robinson Crusoe :: Defoe Robinson Crusoe Essays

The Double Standard in Robinson Crusoe  Ã‚   As I read the excerpts from Robinson Crusoe I was quite affected by the double standard that was evident on the part of our "hero." This theme of the double standard is one that is realized in most antiquated texts. In explanation, whatever action the white European male performs is exceptionable behavior, but if another character, like a woman or a non-European does the same thing it becomes unexceptionable. An obvious example is Mr. Crusoe whose chosen profession was slave trader turned slave, a condition that was not an attractive lifestyle for him, but was fine for those who did not fit into his racial grouping. He formulates an escape for himself, an action that would have infuriated him if a slave had tried to escape from him when he was in his role of slave merchant. Additionally, I was agog, as was Allison, that he threw the Moor overboard and threatened him death if he did not return to shore, and a certain existence in the role of slave. That Crusoe did not offer the Moor t he same stab at freedom he was giving himself was unforgivable. Directing my discussion to the excerpt involving Friday, again the double standard was evident, though it was realized in a different variation. Here Crusoe the issue of slavery was still present, but also the discourse on the appearance of Friday. He was quite vociferous in remarking upon Friday's countenance and how that countenance matched or varied with the appearance of other ethnic groups. I found this to be much in keeping with the precedent set by the writings of the first explorers from Columbus onward. These men would make descriptions of the people they encountered on their journeys and made comparisons with everything from beasts to animals to mythical beings. Last semester in my history seminar my final paper was the historical context of William Shakespeare's Tempest, and I found many parallels with the writings of the primary texts I used to that of Defoe's

Compare and contrast the styles and techniques of two of the Wilfred :: English Literature

Compare and contrast the styles and techniques of two of the Wilfred Owen poems you have studied to demonstrate the poet's attitude to war Wilfred Owen was a war poet from the First World War; he was born in 1893 and died in 1918, whilst fighting in the "Great War". He wrote his poetry while sitting as an injured soldier on a hospital bed, and many say this is where he developed his flair for writing. In this essay, I have decided to analyse two poems; "Dulce et Decorum est" and "Anthem for Doomed Youth". In my opinion both of these poems portray Owen's anger towards the war, but do so in very different ways. I am going to compare and contrast the two poems, so that I get a better idea of Owen's attitude to war. Themes are important to any poem because it is what they are about. The main theme in "Dulce et Decorum est" is that it is not a glorious thing to fight for one's country; it is actually a horrific and traumatising experience. This is ironic because the name of the poem translates to "It is a glorious and honorable thing to fight for one’s country". I think Owen has done this so that he can lead up to the last line where he is urging people back at home to cease telling their children the "old lie" and to me this is effective. Stanza three is writing about the tragedy of war; it says "Obscene as cancer", and I think this is a useful simile because it is something that people back at home, reading the poetry, could relate to. Another theme of this poem is death; there are many occasions in which Owen talks about death. I have chosen "guttering, choking, drowning" as an example because it portrays an image of a horrific and painful way of dying. Another example of death is â€Å"white eyes writhing in his face, his hanging face† this is effective to me because the use of repetition emphasises the state in which the soldier is in, and draws a vivid images in the readers mind. I think these themes show that Owen has a bitter attitude towards war because he seems to only mention a bad side of war as if there is no glorious part. The main theme in stanza one of "Anthem for Doomed Youth" however is the lack of a funeral for people dying in the war. An example of this is "choirs of wailing shells"; this means that the only choir they have when they die is the sound the shells make as they move through

Fiji Water Analysis Essay

Introduction Corporations like FIJI Water are forced into having Corporate Social Responsibility (CSR). Corporate Social Responsibility is the idea that businesses need to give back to society as much as they take away. Although companies like FIJI Water produce some type of product for consumers, in this circumstance water, they are compelled to give back as much as they take away. The issue companies have to deal with is whether they really have CSR, or if they are just green washing to make people believe they are socially responsible. â€Å"The 10th Edition of the Concise Oxford English Dictionary recognizes the word â€Å"greenwash,† defining it as, â€Å"’Disinformation disseminated by an organization so as to present an environmentally responsible public image.†Ã¢â‚¬â„¢ Environmentalist make it their job to eliminate any green washing by bringing to light companies negative impact on society and proving outrageous claims to be over exaggerated or completely false. Environmentalists compel companies to reduce, if not eliminate their carbon footprint on society through exposing how wasteful they are to society. Every company in order to be successful has to recognize this issue and do their best to resolve it, otherwise their company will tank. Companies like FIJI Water have to walk the fine line of CSR and green washing. FIJI Water LLC, has proved to be a tough competitor in the market of selling bottled water. They have overcome trials and set-backs and have kept their image of a premium quality brand of water. They have done their very best to become socially responsible over the years and had to use the idea of green washing to exploit their product. How FIJI Water Came to Be FIJI Water was started in 1996 by David Gilmour, one-time partner in Clairtone Sound Corporation Limited. FIJI Water is a U.S.-based business and brand of bottled water derived, bottled, and shipped from the Fiji Islands. It is available in 330ml, 500ml, 1 liter and 1.5 liter bottles.  According to marketing materials, the water comes from an artesian aquifer in the Yaqara Valley of Viti Levu. A good way to identify what FIJI Water is all about is in their mission statement which reads, â€Å"FIJI Water, the world’s finest water, is committed to quality and excellence in our product, people, profitability, and strategic partners. We are dedicated to communicating the passion and unique properties of our brand to consumers worldwide and continuing to invest in the future while preserving and cherishing the pristine source.† They have marketed their product towards wealthy people who could afford to pay more to drink water. Their main marketing drive was that the product was far from pollution, acid rain, and industrial waste in the island nation of Fiji. The way their product differed from other water bottling companies is that the FIJI Water was drawn from an artesian aquifer that lies hundreds of feet below a primitive rainforest. The idea being that distance and isolation is part of what makes FIJI Water so much purer and richer in taste than other bottled waters. Corporate Social Responsibility FIJI Water has a few marketing and CSR campaigns to help address the issue of social responsibility and to give their product more attention. FIJI water was seen as being extremely wasteful. To take a naturally occurring product like water and use the resources to ship it half way across the world was thought to be â€Å"water insanity†. â€Å"In response to this protest, the company launched a new promotion campaign under a slogan â€Å"every drop is green,† only to be immediately accused by environmentalist groups of engaging in green washing activities.† At the same time that this was happening, FIJI focused on its contributions to the local communities in Fiji. As environmentalists’ criticism increased over the years, FIJI Water LLC launched a â€Å"carbon negative campaign, claiming that it was the first bottle water company to release carbon footprint of its products.† This was part of their push towards the slogan â€Å"every drop is green†. The Company estimated its total annual carbon footprint at 85,396 metric tons of CO2eq.  They were also able to calculate their carbon emissions at each stage of the product from production to distribution. They started at the production of raw material to running the plant, to getting it to the markets, to even refrigerating the product. It did this to try and eliminate as much carbon footprints as possible. The VP of the company, Mooney, argued that, â€Å"the only way consumers can turn their environmental intentions into good decisions is to give them the information they need regarding the emissions with the products they buy.† This made customers aware that they were actively looking at their operations and doing something about it. To most people, it didn’t really matter what, as long as they were trying. Sustainability The results of their work were impressive. They were able to accomplish the following: reduction in packaging by 20 percent, supplying 50 percent of the energy used at its bottling plant with renewable energy, optimizing logistics to be more carbon-efficient in transportation, restoring grasslands in the Yaqara Valley by planting trees, and supporting recycling programs for plastic PET bottles. With their new image as a socially responsible company they were more sustainable in the fact that they were giving back. They summed up their operations in a PR pitch: a sale of every bottle of FIJI Water would result in a net reduction of carbon in the atmosphere! The question remains, are they giving back enough? To ship a naturally occurring product half way across the world seems pretty ridiculous to those who care about our earth’s resources being wasted. Green Washing Conservation group didn’t buy it. This absurd claim, along with â€Å"every drop is green† was green washing at its finest so they thought. In Section 53 of the Commonwealth Trade Practices Act 1974 it prohibits a corporation from representing that â€Å"goods or services have sponsorship, approval, performance characteristics, accessories, uses or benefits they do not have.† They were in direct violation of this. The Greenwash Brigade were some of the most professional environmentalist that were known for exposing this kind of  behavior. In June 2008, they published an article titled â€Å"Fiji Water by the numbers,† which summarized the terrible environmental impact of the company. Some facts that came out of that were that there were 5,500 miles per trip from Fiji to Los Angeles, 46 million gallons of fossil fuel, 1.3 billion gallons of water used, 216 million pounds of greenhouse gases emitted. These were staggering amounts of energy, water, and fuel being used, especially for something that is naturally occurring! The Impact of the Nay-Sayers These conservationists had a big impact on the company in forming who they are today. Without bringing this information to light, nothing would be changed. They would just fly under the radar without being criticized. We need the nay-sayers to motivate companies to change so they won’t use up our limited resources. The fact of the matter is that every drop of FIJI Water is not green, every drop is imported! These environmentalist help prevent green washing and provide important research behind their accusations of companies. In 2007, Pablo Paster, an engineer and MBA, undertook a thorough and exhaustive study of the cost of bringing a liter of FIJI Water to America. His study found that, â€Å"In summary, the transport of that one kilogram bottle of Fiji water consumed 26.88 kilograms of water (7.1 gallons), .849 kilograms of fossil fuel (one liter or .26 gallons) and emitted 562 grams of Greenhouse Gases (1.2 pounds).† One can only imagine the effect that has on our en vironment. Conclusion Overall, Fiji was able to show flexibility in changing for the times. They established credibility among the community through addressing concerns of others. At first they tried to hide from the answers needed by consumers and conservationists and even used some green washing to help get their product through the tough, trying times. They used the idea of green washing to their benefit by making outrageous claims that had to be proven false initially, but in time they held to it as best they could. They had to be vague at first, but later specified their goal in operations. Comparatively to most companies, FIJI Water has a great Corporate Social Responsibility in that they have done significant things to try and eliminate their carbon footprint through efficiency and planting more trees. Going forward, the company will have a hard time living up to becoming a carbon negative company. They need to keep on their path of fulfilling promises made to invest in renewable energy equipment and to off-set that with continuing to plant trees abroad. FIJI Water has especially helped the local community surrounding Fiji. They have established good CSR with the five neighboring villages. They have supported children’s educations in helping them get a good start. In pre-schools they have provided equipment, educational material, teacher training and other support. In March 2002, the company voluntarily established an independently administrated community development trust fund and allocated FJ$275,000 to it. That is a great use of their resources. They also support village projects to improve hygiene and sanitation as well as provide portable drinking water. FIJI Water is a benefit to society as a whole. They have used their resources to give back to our planet and help others in need. More ——————————————– [ 1 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 2 ]. N.A., â€Å"FIJI Water,† http://en.wikipedia.org/wiki/Fiji_Water#History, 2012. [ 3 ]. N.A., â€Å"Mission Statement,† http://www.fijiwater.com/company/company-timeline/, N.D. [ 4 ]. Ibid. [ 5 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 6 ]. â€Å"FIJI Water Becomes First Bottled Water Company to Release Carbon Footprint of Its Products,† April 9, 2008, www.bevnet.com [ 7 ]. Ibid. [ 8 ]. Ibid. [ 9 ]. â€Å"FIJI Water Becomes First Bottled Water Company to Release Carbon Footprint of Its Products,† FIJI Water Press Release, Los Angeles, April 9, 2008, www.bevnet.com. [ 10 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 11 ]. Heidi Sigelbaum, â€Å"Fiji Water by the numbers,† June 6, 2008. [ 12 ]. www.treehugger.com/files/2007/02/pablo_calculate.php [ 13 ]. McMaster and Nowak, â€Å"Natural Waters of Viti Limited – Pioneering a New Industry in the Fiji Islands.†

Poverty a retrospect of beliefs with the wrong reality Essay

As children we see life through a different set of eyes than others, and we accept the reality of our surroundings by how others judge us. We were the poor kids of the neighborhood and the others kids let us know that. My parents divorced when I was 5 and things were rough for my mother with 3 kids to raise on welfare. We thought we had it bad. Sometimes, we didn’t know where the next meal was coming from or who was going to help if things got worse; I remember we would stand in line to receive the food box for the month. Mom would put meals together and then she would leave for several weeks at a time, being on the road working for the Roller Derby. We never knew who our babysitters were going to be or if they were going to treat us with some sort of dignity and respect. Many times we took matters into our own hands and got rid of them and others just left, because we were not always the best behaved kids in the world, and we were always in some kind of trouble. The cops would bring us home at least 3 times a week for doing some crazy thing in the neighborhood, or stealing something from the local store to eat. After a while the cops and the store owners would just ask if we had something to eat or if there was something that we needed. Those were the days when people did come together and help others that were less fortunate, and we definitely needed the help. Our cousins lived in Firestone Park, a suburb of Los Angeles. They had some of the same obstacles to overcome except they did not have the community support that we received. My aunt was a single mother and did not receive food stamps. As I think back now on the difference between our lives, and the obstacles they faced compared to ours, we had it made. We faced challenges just as they did; I have been behind bars many times in my life. Both I and my older brother had interventions that changed our lives. My brother found out that the only way to change his life was to change his environment and look for other ways to support himself and his family than drugs. There were no food boxes available to my cousins and the cops were not as forgiving as they were in our neighborhood; the cops took my cousins to juvenile hall. There is one difference between my cousins and my family; they were half black and white. They were not looked at with the same sympathetic eyes as us and they told us about the way they were treated by the people of the city, and putting you all behind bars was the only way to solve the problem. From early on in their lives, they had to face the harsh reality that they were not treated the same as others even in their own community. Being called names by the other kids in the neighborhood, they had to fight everyday just to earn respect and they became the aggressors. They did things that we never thought of at our age, but that was the live they lived. My cousins went to juvenile hall very early on, and when they would get out, it did not take long for them to be locked up again. One of my cousins has spent over 3/4th of his life behind bars, and that is the only life he knows. We had spent a couple of days here and there in juvenile hall where they spent months throughout their teenage years. They did not have the same kind of caring community members as we did in our little part of the world; being a big city, crime was a way of life for kids there. There were not many options for the young people and joining a gang and the reality of death was just an everyday part of life. Drug abuse was prevalent and my cousins excelled in the life of crime. If it had not been for the YMCA in our community and the people that were placed into our lives, things for us could have been just as it was for my cousins. Both of my brothers have been in jail a time or two, except for my youngest brother who is spending the rest of his life in prison. He was sentenced to 25 to life, 25 to life and 18 years for crimes he was involved in 1994. I moved away from Stockton, California in 1996. My older brother moved away several years after I did and he now lives in Waldport, Oregon. He is a well respected part of the community. My journey began in 1995, after suffering a heart attack behind an overdose of Methamphetamine; I knew that I needed to change my life when I woke from the coma, and the charges that I was facing from running from the law for over 2 years. The judge whom I went in front of gave me my way out, but the road was not going to be easy. I had to complete a drug program, pay up all my fines and go to parenting classes. My kids had suffered long enough; they had to deal with all my addictions, the stealing, lying and cheating. It was going to be a battle, but I was willing to do what it was going to take to put my life back on the right track. The judge looked at me and told me â€Å"that if you do not complete this program and do all the requirements that I have set forth, that I would be facing 15 to 20 years straight time†. Thanks to the Veterans Administration and a Stockton Sheriff named Officer Garcia, the judge was going to give me a chance of a lifetime. All of the charges against me were to be dropped, and my records sealed and I would have a fresh start in life. The judge said it was against his better judgment to give me this opportunity, but I had a lot of people willing to give me a chance. He was looking forward to putting me behind bars. My cousins never had any kind of opportunities such as the one I was given and they were criminals and they would be punished to the full extent of the law. All of my cousins are in prison for life because of 3 strikes law. One of my cousins was not so lucky; He was shot and killed by the Los Angeles police that said he had pulled out a gun but none was ever found. They called it justifiable shooting, also known as guilt by association. I look back at the events of my life and realize that we were not poor by any means compared to other families in the Los Angeles area. The opportunities we had been given were not there for them and although we committed some of the same crimes, their punishment was more severe. I could never imagine being where I am today. I thank God for the people I have had in my life that gave me some different perspectives and hope that I could have more than I ever dreamed of. I look at how my cousins were raised and they way we were, and there are similarities, but we had it easy compared to them. Being of two different nationalities and dealing with the everyday stresses of the big city life must have been a burden that I am not sure if we would have survived. I must admit that life was not always rosy and wonderful, but we always had a roof over our heads and we might not have had the best meals but at least we had one. I am grateful to all the people I have had in my life that thought there was something to fight for and never let me give up hope. I pray for my cousins every day and give thanks to the lord for all that I have been given. Works Cited †. Howell, James, Decker, Scott H. â€Å"The Youth Gangs, Drugs, and Violence Connection Office of Juvenile Justice and Delinquency Prevention, January 1999. U. S. Department of Justice. Boyz N the Hood Singleton, John. 1991. Columbia Pictures

Business Economics Essay

Table of Contents 1.INTRODUCTION 2.MAIN BODY 2.1THE NATURE OF RESOURCE COST STRUCTURE AND THE PRACTICAL SIGNIFICANCE OF DIFFERENT COSTS 2.2 THE FACTORS INFLUENCING OPTIMUM SIZE AND THE SIGNIFICANCE OF DEMAND AND SUPPLY RELATIONSHIPS 2.3UNDERSTANDING OF THE RELEVANCE AND LIMITATIONS OF ECONOMIC THEORY TO MANAGE DECISIONS 3.CONCLUSION 1.INTRODUCTION: From the economic perspective, there are a full range of wants from individuals, firms and government but there is only a few number of resources or factors of production such as land, labour, capital and enterprise. The raw material will come from land, taking the example of oil, gas. The labour relates to the individuals able to work. The capital covers machinery, computers, offices or shops for retail people. Enterprise will bring all of these factors together and allow them to produce goods and services in order to make a profit. This individual report will be identifying the nature of resource cost structure and the practical significance of different cost. It will also explain the factors influencing optimum size and the significance of demand and supply relationships. It will finally demonstrate an understanding of the relevance and limitations of economic theory to management decisions. 2.MAIN BODY: 2.1 ECONOMIC PERSPECTIVE IN ORDER TO RUN THE COMPANY EFFICIENTLY: Considering an example of project of creation of a manufacturing company based in the UK, the resources needed for the realisation of the project will be established before the start of the project. Knowing that any resource has a cost associate with it, identifying the resources needed, will lead to work towards establishing all costs for the whole project. Resource can be physical or virtual, but the report will be interested in the physical resources as skills are manifested in people, who are physical entities. Three types of resources have to be considered: People, materials and equipment. People can be skilled, semi-skilled and non-skilled. Materials,  tangible items such as steel, concrete, lights, wood, cables, paint required by the project. Equipment, everything used to bring all the materials together, for example, cranes, welding sets, computing time, mobile offices. It is also important to know how much m oney committed to spend at any point in time. 2.1.1The microeconomics perspectives: This focuses on the market behaviour of individual consumers and firms to help understand the decision making process of firms and households. This is at a level of individual buyer and individual seller, meaning demand and supply. How much to produce and how much to charge for it. The law of the demand is that the demand decreases when the price increases and the demand increases when the price decreases. Also more demand of a product results in an increase of the price the price of that product. (See graph below). 2.1.2The macroeconomics perspectives, focuses on the big picture of the national economy as a whole and provides a basic understanding of how things work in the business environment. The macrocosmic policy goals will be achieved by the monetary policy and the fiscal policy. The monetary policy is the management of the nation money supply, the decision of the interest rate and the banking system to promote economic growth, lower unemployment and inflation. 2.2The factors influencing optimum size and the significance of demand and supply relationship: The demand and the supply are two main concepts of the economy. Demand is what quantity of product or service the buyers need at a certain time at a precise price. The supply is the quantity the market can offer at that same time and price. The relationship between the quantity demanded and the price is the demand relationship and the relation between the supply and the price is the supply relationship. The price is a reflection of supply and demand. The law of demand: When the price of a product goes up, the quantity demanded of that product goes down. On the other hand, when the price of a product goes down, the  quantity demanded of that product goes up. The graph above shows that relationship between the demand and the price: p1 higher, Q1 smaller than Q2 and Q3. The law of supply: Unlike the law of the demand, the law of supply shows that at a higher price the supply increases. The producers supply more at a higher price to increase their revenue. The relationship between supply and price is shown in the graph above: at P3, price greater than P2 and P1, the corresponded quantity Q3 is greater than Q2 and Q1. 2.2ECONOMICS THEORY TO IMPROVE THE RUNNING OF THE COMPANY: 2.3THE COUNTRY OF EXPANSION OF THE COMPANY: 2.3.1Macroeconomic conditions of the country 2.3.2Current economic policy (fiscal and monetary) Report writing: 1. describe different aspects of business in order to run a company efficiently. Microeconomics and Macroeconomics perspectives 2.Explain using economics theory using real world examples 3. Company to be expanding internationally by opening a new manufacturing facility in a non-EU country a) Macroeconomic conditions of the country b) Current economic policy (fiscal and monetary)

“A business report of E-commerce for VG Jones”

Electronic commerce on the Internet will, before the end of the century, profoundly redefine many basics of business.A fundamental new rule for business is that the Internet changes everything. Internet-driven electronic commerce is essential for organizations entering a virtual distribution marketplace and wishing to survive in it.Just as â€Å"location, location, location† defines value in real estate, in business today it's connectivity that equals competitiveness.Many Information Superhighway enthusiasts believe that networks of small firms or individuals constitute a new organizational form that will prove its superiority to both large, hierarchical corporations, on the one hand, and anarchical market relationships, on the other.Millions of consumers and businesses are waiting in line to participate in the expansion of intergalactic and gigantic virtual marketplaces.Most organizations now must compete in two marketplaces: a physical (traditional) one and the emerging elec tronic one, mediated by the Internet. The electronic highway is not merely open for business; it is relocating, restructuring, and literally redefining business in America.2Analysis of Amazon.comAmazon.com Advantage is a proven and powerful means of distribution and order fulfillment. Work directly with the Internet's leading retailer to market your products to customers.11Access to tens of millions of Amazon.com customers around the world Leverage Amazon's remarkable selling power with your whole catalog — including Not Yet Released and backlist itemsYour titles are eligible for Amazon's world-class marketing programs like personalization and auto-merchandisingYour products are available to ship to customers within 24 hours Control most aspects of your product's Detail PagesReceive quick and easy payments when your products sellEnjoy limited returns Support from our member services team 7 days a week Log in to your online account to confirm POs, add titles, and review sales reportsLaunched in 1996, Associates is Amazon.com's affiliate marketing program. By linking to Amazon products and services you can add compelling content for your site visitors enjoyment and receive up to 8.5% in referral fees for doing so.As one of the first online affiliate marketing programs, Associates has a 10-year track record of developing solutions to help website owners, Web developers, and Amazon sellers make money. Our latest innovations include aStore, Omakaseâ„ ¢ Links, and Product Previews.Current participants in the Amazon Associates program include large, well-known sites, niche content sites and blogs, comparison shopping engines, search engine marketers, and everything in between. Visit our Current Associates page to see how some of these members are using our solutions.How the Program WorksAssociates drive internet traffic to Amazon.com through specially formatted links that allow us to track sales and other activity. Associates earn up to 8.5% in referral fee s on all qualifying revenue made through their links. We send quarterly payment to Associates. Once you join the program, we will give you access to Associates Central, our extranet exclusive to our Associates.This is the place where you will build your links, view your traffic and earnings reports, and read about the latest news and opportunities available to you through the program. 11Participation is Easy and FreeComplete the online application.Create & post your links to Amazon.com using our Build Links tool in Associates Central.Begin tracking your traffic and earnings reports online. Reports are updated daily.Put Amazon.com Corporate Accounts to work for you! Whether you're a purchasing manager, teacher or professor, small business owner, librarian, clergy member, or government worker, our Corporate Accounts program enables you to purchase everything you need quickly, easily, and conveniently.For a limited time, we're offering mylar jackets for no additional cost. To take adva ntage of this offer, simply use the coupon code, OKUTFCMX, when placing your order. Amazon can now integrate with major procurement systems like Ariba, SAP, Oracle and PeopleSoft. You can now have a customized Amazon website that fits your Intranet look and feel with a seamless integration to your procurement system.11

Company Law Assignment Essay Example | Topics and Well Written Essays - 2500 words

Company Law Assignment - Essay Example Anyone who wants to set up a retail business venture should be prepared to breathe, eat and dream work for his business to succeed. A retailer buys goods in bulk from wholesalers and resells the goods at a profit to consumers at the right size and an appropriate price. With reference to the amount of capital available for this family for the business ventures, I would suggest a sole proprietorship for the retail business venture. This business legal structure will allow the family to own its unincorporated business.This business venture will allow parents to delegate responsibilities to their children for the activities of the business run smoothly (Pride et al. 67). The family will operate the retail business as an extension of itself. The organizational structure of a sole proprietorship business is attractive since the losses and the profits of the retail venture are entered in the owner’s tax returns. This business structure does not have a room for separate filling. The o wner of the business is accountable for any business liabilities; thus, the head of the family will manage to involve his spouse and kids in the business, and exempt them from the liabilities of this business. Therefore, should anyone sue the business for injury, breach of contract or debts, the court can only levy the property of the head of the family, but not any property that belongs to the wife or children. As far as the relative flexibility of a sole proprietorship retail business is concerned, the business is easy.... This business venture will allow parents to delegate responsibilities to their children for the activities of the business run smoothly (Pride et al. 67). The family will operate the retail business as an extension of itself. The organizational structure of a sole proprietorship business is attractive since the losses and the profits of the retail venture are entered in the owner’s tax returns. This business structure does not have a room for separate filling. The owner of the business is accountable for any business liabilities; thus, the head of the family will manage to involve his spouse and kids in the business, and exempt them from the liabilities of this business. Therefore, should anyone sue the business for injury, breach of contract or debts, the court can only levy the property of the head of the family, but not any property that belongs to the wife or children. As far as the relative flexibility of a sole proprietorship retail business is concerned, the business is easy, and its structure is easy to understand. Further, the business is highly flexible, because it is run the way the owner of the business decides. Liability of this business lies with the owner and nobody else, and he is accountable for the entire activities of this business (Pride et al 67). Sole proprietorship can easily attract funding from banks and other financial institutions. A retail business venture under sole proprietorship has several merits. The first advantage is that the business is less complex, and decision making process is uncluttered and fast than a partnership, or other business structures (Boone & Kurtz 78). Furthermore, the chief merit of a sole proprietorship is that it is the

In the file Essay Example | Topics and Well Written Essays - 500 words

In the file - Essay Example The problem facing this training sometimes is that a person joining that training may only be interested in earning more salaries that are being provided at that level. High salaries in many occasions indicate a greater value of employer, but empirically it is not well known whether it is true or not. Apart from the growth in business schools, there has been an increase on emphasis of personal development, mentoring, and executive training. Another significant development is increasing focus on development and training of entrepreneurs. New form of learning such as E-learning has increased since they are cheap and flexible. Due to globalization and flexible trade rules across the world, global leadership has become more evident currently. Right now it is not effective being a manager in one country, a good manager in the current world should be able to carry out management in different countries and cultures. A balance between theory and practice is one of the issues in training and development. Another issue is where management and development is based, whether it is a western business model provided by western institutions or eastern business models. The MBA courses taught in Asia by western teachers from western states may boost western business models that are not suitable to the locals because the teaching methods will require the students to adopt learning styles that are not in line with their culture. The information contained in this article can be applied in business organization and when doing global business. Businesses will learn that having people who have extensive training in business courses such as MBA are important in the management of the organization. The article also explains important issues about management training and development. One of the important issues is a broad issue of executive learning and development, this include formal and

Three Laws in One Life Essay Example | Topics and Well Written Essays - 2000 words

Three Laws in One Life - Essay Example Johannes is said to have been a rather sickly child, but was impossibly brilliant and excelled through his schooling, despite constant bullying and teasing by the other pupils. Somewhat of a loner, Johannes considered himself as an outsider, and tended to keep to himself during his childhood years. Kepler was introduced to mathematics and astrology at a young age, and began attending the University of Tbingen in 1587. There he concentrated solely on his studies, proving himself as a superb mathematician. He graduated from there in 1591 and went on pursuing various different studies, until April of 1594, when he was offered the position of teacher of mathematics and astronomy at the Protestant school in Graz, Austria - he immediately accepted. In April 1597, Kepler married Barbara Mller, and together they had three children: Susanna (1602), Friedrich (1604-1611), and Ludwig (1607-1663). It was in that same year in which he married that he published his first significant piece of work, The Cosmographic Mystery, in which he explained his argument on the relative distances of the planets from the Sun in the Copernican System. It was in this work which he defended the Copernican theory that the Sun, rather than the Earth, was at the center of the solar system. Although some had doubts, Kepler's opinions proved to be remarkably accurate. "Kepler was forced to leave his teaching post at Graz due to the Counter Reformation because he was Lutheran and moved to Prague to work with the renowned Danish astronomer, Tycho Brahe." ("Kepler Mission," 2005). "Unlike Brahe, Kepler believed firmly in the Copernican system." ("Astronomy 161," n.d.). When Brahe died in 1601, Kepler was appointed as his successor and given the title of 'Imper ial Mathematician', the most esteemed appointment in mathematics in Europe. What are the Most Important Things Johannes Kepler Accomplished in his Lifetime It was at this point in his life when Kepler truly began his list of incredulous accomplishments. Within a span of only several years he published numerous works, including Astronomia Nova ("New Astronomy") in 1609, which contained his first two laws: one that planets move in elliptical orbits with the Sun as one of the foci, and the other, that a planet sweeps out equal areas in equal times. Following an opposite precept to other astronomers, Kepler brought an excitingly new view to things. "Kepler took an openly dynamic approach, introducing the physics into the heavens." ("The Galileo Project," 1995). In 1613 Kepler published a work on chronology and the year of Jesus' birth which demonstrated that in his opinion the Christian calendar was in error by five years, and that Jesus had actually been born in 4 BC - an opinion that is now universally shared. Between 1617 and 1621 Kepler published still more ingenious works, including Epitome Astronomiae Copernicanae ("Epitome of Copernican Astronomy"), which was the most instrumental introduction to heliocentric

HRM and leadership 2.2 Essay Example | Topics and Well Written Essays - 2750 words

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Being a leader Essay Example | Topics and Well Written Essays - 1250 words

Being a leader - Essay Example What matters, are the characters and attitudes toward any adjustments to be able to survive the tests of undesirable circumstances. Deciding how to respond to unrealistic expectations, and the problem people who so often plague the administrator's credibility and integrity has to have founded principles in doing so. According to James A. Davey and Warren Bird on "Handling Expectations", the following are suggested: 1. know yourself - Stripping away the accretions of the years - those layers of expectations others have laid upon us and we have willingly assumed. We should never underestimate the power of others to make us dishonest with ourselves. Change, which is dominant nowadays, is a part of the different strategies implemented to attain the peak of success of any kind of endeavor. However, it doesn't materialize completely until all the concerned people within its scope are prepared and ready most especially for its unexpected consequences. Though change without conflict is rarely possible, there is still much to do to limit conflict and overcome resistance to change. The potential influence of such technology on all aspects of communication is tremendous. As it is apparent in the advances of computer networks, communication satellites, data handling devices, electronic information exchange adapted to convey voice, vision, and graphics as distinct and separate types of communication. Communication, which is the building block of any relationship, plays a major role in the success of any organization aspiring to compete in this competing generation. It serves as a bridge to transport vast excellent inputs and highly competent outputs that marks an organization in gaining respect and prestige. Thus, the problem regarding communication tops the priority list to be addressed. Every individual communicates differently depending on a combination of personal and environmental factors. As such, a Court Administrator needs to learn to communicate at the level of the recipient, since communication is complete only when both parties understand what is being said, and as Peter Drucker puts it, "Enable performers to perform their way - not your way." Since communication plays such central roles in any organization, the key issue is not whether administrators engage in communication or not, but whether administrators communicate effectively or poorly. Communication is unavoidable to an organization's functioning. In other words, people must exchange information. However, to develop shared meaning requires positive efforts by administrator and other participants. Outputs should be made clear, understood, and agreed upon by all as goals and objectives should also be well-communicated and meet certain expectations. Highlighting priorities is equally important, and in the interest of clarity, a job description